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4.9/5 from 2,901 reviews

Clinically-proven teeth whitening technology

We found the perfect shade of deep violet purple, that neutralises yellow.

Do the quiz

Heard of purple shampoo? Bet you haven’t tried it for your teeth. Here’s how it works:

Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. Applying purple onto your teeth will neutralise the yellow undertones and conceal them, revealing a perceptively whiter shade. Pretty cool right?

We found the perfect shade of deep violet purple, that neutralises yellow.

V34 is the perfect non-invasive whitening solution designed to conceal those pesky yellow stains that you just can’t seem to keep away.

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"Great for coffee & wine drinkers!"

At 41 and a daily coffee drinker, I’ve tried many teeth whitening products, but these strips truly impressed me. They are easy to use and don’t cause sensitivity. Despite my coffee habit, I noticed a significant difference in my teeth's brightness after just a few uses. Highly recommend!

"So efficient!"

As a busy professional, I love how quick and easy these whitening strips are. I've seen a immediate improvement in my teeth's whiteness despite my hectic schedule. Highly recommend for a brighter smile with minimal effort!

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No more post-strip sensitivity.

Each satchet comes with two strips, for your top and bottom teeth. Firmly apply a strip to both your upper & lower teeth. After 30 minutes, gently remove both strips from your teeth and say hello to your whitest & brightest smile yet.

US vs Others

We pride ourselves in our science backed colour technology.

WHITELAB

OTHERS

Money Back Guarantee

Targets Coffee Stains

Targets Wine Stains

Immediate Results

Suitable Adults 35+

Next Day Shipping

Loved by everyone, everywhere.

Fast shipping and impressive whitening results.

@Louise

Such a hack for busy boss babes!

@Trace

Can't live without Whitelab!

@Sarah

These strips are simply the best!

@Laura

The taste pretty good too!

@Jennifer

As a daily coffee drinker, these strips have kept my smile bright and white!

@Ben

They definitely work. Don't waste your money on other brands...

@Wendy